How do you deal with the tension between your go-to-market and product teams as you scale? In this post, I will explore one of the central mechanisms behind that tension.
Every word here made sense and helps bring so much clarity to natural tensions at growing organiztions. You should turn this into a whole series called Product-GTM-Fit.
Thanks for all your contribution, truly priceless for folks like me.
Wow! Thank you. Reading this on the morning ride to work was a joy. The article seems to describe something I had tried to explain to my colleagues for some time now.
I do think the GTM debt manifests itself in different ways and thus can be segmented more finely (eg Marketing; Sales; Segmentation; Customer service: Success, etc).
Such timely publishing on a topic (Pain? Need? Domain?) that connects strategy and the need for effective operational implementation. We really appreciate the comprehensive, systems thinking perspective that you’ve put into words in such an articulate fashion.
Very interesting post. Really puts together why we need to combine a view of tech debt with a view of operations to understand what’s happening. Please continue.
Great article that describes the complex dance of B2B(2C) product strategy. More like this please!
Interesting! I’d love to see future posts exploring “Tame, Offload, Deal with, and Avoid” on real situations you’re hearing about. Great framing!
I had to read this two or three times because there’s so much good stuff here. Thank you.
It was detailed and also could be expanded like a series blog post. Great article. Thx.
Should you continue on this thought? YES Please!
Every word here made sense and helps bring so much clarity to natural tensions at growing organiztions. You should turn this into a whole series called Product-GTM-Fit.
Thanks for all your contribution, truly priceless for folks like me.
Wow! Thank you. Reading this on the morning ride to work was a joy. The article seems to describe something I had tried to explain to my colleagues for some time now.
Great piece - really enjoyed it John.
I do think the GTM debt manifests itself in different ways and thus can be segmented more finely (eg Marketing; Sales; Segmentation; Customer service: Success, etc).
This is an all-time classic, chapeau!
Excellent Mr Cuttletish 🙇
Looking forward to your next installment
Great article. Look forward to more thinking and discussion around this topic.
Such timely publishing on a topic (Pain? Need? Domain?) that connects strategy and the need for effective operational implementation. We really appreciate the comprehensive, systems thinking perspective that you’ve put into words in such an articulate fashion.
More on this topic please!
With sincere thanks,
David Isaac
https://www.linkedin.com/in/davidisaacm/
Very interesting post. Really puts together why we need to combine a view of tech debt with a view of operations to understand what’s happening. Please continue.