11 Comments
Mar 25Liked by John Cutler

Feature factories don't help existing customers adopt the feature. They often don't help internal people learn about new features either. In addition to instrumenting the feature to measure usage, partner with customer success and the teams that write the technical and non-technical documentation, the knowledge bases, and the website. Having both "How to Use Feature" information and "When and Why to Use Feature" Information can help feature adoption.

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Thank you John! I feel this is important encouragement and actionable advice!

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Apr 27·edited Apr 27

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Great piece, John. Embracing the reality and offering people stuck in Feature Factories concrete ways to use the role as a springboard to evolving better practices🙌

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Insightful read, John! I love this empowering approach of crafting your own job narrative, putting in the work to get the reps even if no one checks. I can definitely see others being intrigued on the data eventually as you track and validate the product assumptions until you reach the desired outcomes.

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"If you can find a company making steady improvements and feel supported and rewarded, you might consider sticking it out." is underrated advice, John. Getting to work for a company that operates with a genuine growth mindset to its culture is a luxury not afforded to everyone. If you're in that position, and have a chance to be part of that change or be a change agent yourself, it can be a wonderful & memorable career experience. Perhaps even more so than working for the "best of the breed" organizations where you may play a more static role.

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Thank you, John. This is great wisdom and you’re very generous to share it.

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John, your thinking is second to none. Appreciate you taking the time to put it into writing so that others like myself can start our days pondering your ideas / thoughts.

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Much needed advice for folks languishing in the "just do what you're told" contexts, thank you.

Also, that original Feature Factory article was a real moment of enlightenment for me - the confining walls of my thinking fell to the side, and I could see a much bigger context. That doesn't happen often, sadly, so thank you again!

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Great set of advice for those that find themselves in a feature factory / Push - deliver model 🙌🏽

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