Feature factories don't help existing customers adopt the feature. They often don't help internal people learn about new features either. In addition to instrumenting the feature to measure usage, partner with customer success and the teams that write the technical and non-technical documentation, the knowledge bases, and the website. Having both "How to Use Feature" information and "When and Why to Use Feature" Information can help feature adoption.
Great piece, John. Embracing the reality and offering people stuck in Feature Factories concrete ways to use the role as a springboard to evolving better practices🙌
"If you can find a company making steady improvements and feel supported and rewarded, you might consider sticking it out." is underrated advice, John. Getting to work for a company that operates with a genuine growth mindset to its culture is a luxury not afforded to everyone. If you're in that position, and have a chance to be part of that change or be a change agent yourself, it can be a wonderful & memorable career experience. Perhaps even more so than working for the "best of the breed" organizations where you may play a more static role.
John, I am a big fan of your work! The fundamental issue I see in many traditional organizations, who are shifting from Project to Product Management, suffer from delusion they are fantastic Product Managers, their products are best thing since slice bread. Such organizations are the King’s of Feature Factory. Secondly, they operate with a Digital Immigrant mindset and are trying to sell products to Digital Natives. Here lies the crux of problem, when the organizations operate from a Digital Immigrant mindset, no wonder they are the “Masters of of the universe of Product Features Factory”
Insightful read, John! I love this empowering approach of crafting your own job narrative, putting in the work to get the reps even if no one checks. I can definitely see others being intrigued on the data eventually as you track and validate the product assumptions until you reach the desired outcomes.
John, your thinking is second to none. Appreciate you taking the time to put it into writing so that others like myself can start our days pondering your ideas / thoughts.
Much needed advice for folks languishing in the "just do what you're told" contexts, thank you.
Also, that original Feature Factory article was a real moment of enlightenment for me - the confining walls of my thinking fell to the side, and I could see a much bigger context. That doesn't happen often, sadly, so thank you again!
Feature factories don't help existing customers adopt the feature. They often don't help internal people learn about new features either. In addition to instrumenting the feature to measure usage, partner with customer success and the teams that write the technical and non-technical documentation, the knowledge bases, and the website. Having both "How to Use Feature" information and "When and Why to Use Feature" Information can help feature adoption.
Thank you John! I feel this is important encouragement and actionable advice!
Great piece, John. Embracing the reality and offering people stuck in Feature Factories concrete ways to use the role as a springboard to evolving better practices🙌
"If you can find a company making steady improvements and feel supported and rewarded, you might consider sticking it out." is underrated advice, John. Getting to work for a company that operates with a genuine growth mindset to its culture is a luxury not afforded to everyone. If you're in that position, and have a chance to be part of that change or be a change agent yourself, it can be a wonderful & memorable career experience. Perhaps even more so than working for the "best of the breed" organizations where you may play a more static role.
John, I am a big fan of your work! The fundamental issue I see in many traditional organizations, who are shifting from Project to Product Management, suffer from delusion they are fantastic Product Managers, their products are best thing since slice bread. Such organizations are the King’s of Feature Factory. Secondly, they operate with a Digital Immigrant mindset and are trying to sell products to Digital Natives. Here lies the crux of problem, when the organizations operate from a Digital Immigrant mindset, no wonder they are the “Masters of of the universe of Product Features Factory”
Insightful read, John! I love this empowering approach of crafting your own job narrative, putting in the work to get the reps even if no one checks. I can definitely see others being intrigued on the data eventually as you track and validate the product assumptions until you reach the desired outcomes.
Thank you, John. This is great wisdom and you’re very generous to share it.
John, your thinking is second to none. Appreciate you taking the time to put it into writing so that others like myself can start our days pondering your ideas / thoughts.
Much needed advice for folks languishing in the "just do what you're told" contexts, thank you.
Also, that original Feature Factory article was a real moment of enlightenment for me - the confining walls of my thinking fell to the side, and I could see a much bigger context. That doesn't happen often, sadly, so thank you again!
Great set of advice for those that find themselves in a feature factory / Push - deliver model 🙌🏽