Powerful ideas, imperfectly measured, are more useful than perfect measures for not-so-powerful ideas. Example: The goal of your business is to transform how other companies do business. "That happens outside our product, we can't measure it," says the data scientist. But
Interesting point, I'm gonna check the book!!
I just put a hold on 'How to Measure Anything' at my local library. Thanks for the recommendation!
Do you have any other books or articles you might recommend about how product managers can improve at defining metrics?