Scenario… I do a lot of research. The research is messy! It looks like this: I notice three broad groups: I take those three broad groups, and create a model/tool. For example, I generate three personas to adapt messaging for different buyers. I leave the company. My research rots in a folder somewhere. All that remains are the three personas and the messaging framework.
It's funny how this post came up right after I watched an earlier video of yours encouraging to build sustainable models. You are right and you are right. :)
It's funny how this post came up right after I watched an earlier video of yours encouraging to build sustainable models. You are right and you are right. :)