I tweeted this yesterday: as simple as it sounds... talking to the *actual* customer is a learned skill. realizing that you aren't the customer and can't impersonate them...is a learned skill. It got me thinking. What is going on here? What else about product is as "simple as it sounds" but needs to be learned? Why do we fall into these traps?
Loved this, John! Have I ever shared this with you/have you seen? http://cognexus.org/wpf/wickedproblems.pdf