Consider how most strategies are a collection of assumptions that vary in terms of: The current level of certainty The current direction of certainty (is it increasing or decreasing) The impact of being 100% wrong, a bit off, etc. The impact of being 100% right, mostly right, etc.
TBM 34/52: Words Matter—Strategy & Certainty
TBM 34/52: Words Matter—Strategy & Certainty
TBM 34/52: Words Matter—Strategy & Certainty
Consider how most strategies are a collection of assumptions that vary in terms of: The current level of certainty The current direction of certainty (is it increasing or decreasing) The impact of being 100% wrong, a bit off, etc. The impact of being 100% right, mostly right, etc.