TBM 282: Three Stages of Org Evolution
I’ve shared this previously, but I thought it might be interesting to share it with my broader and more diverse newsletter audience. The table shows some characteristics of companies at different stages of evolution.
Like any model, this is wrong, but reflecting on the patterns may be useful. The key point is that meaningful differences exist between rapidly growing startups/scale-ups, more established tech companies, and non-digital-product-selling companies looking to modernize.
You can also experience all three motions in the same company (and experience the shifts and tensions as you move between motions, which could be unique motions unto themselves).
(Aside: Here’s a library of images I’ve shared over the years. Each of these would probably be worth a post, but I’m not sure the newsletter format is right. Suggestions are welcome. What should I do with all of these images that were share originally in social feeds?)
As far as what to do with the images. Let your audience submit 30-60 seconds of audio describing how they related to or used the image. Now you can turn them into video content for different social media platforms and your audience gets some direct usage advice from other audience members.
it's interesting (and valuable!) to use this as a way of anchoring where a particular *slice* of an org (e.g. teams, products, policies, markets/segments, etc.) stand in relation to a sort of organizational mean