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This is really good stuff John! Kinda wish I had read it 5min ago before sending an email...haha

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This seems to be a different way to approach surfacing the “What would have to be true?” sets of conditions to test the validity of our strategic choices.

I.e. What would have to be true for our onboarding flow to convince users to sign up? or

What would have to be true about targeted user persona to understand if our differentiation is appealing for the long term?

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