I used to do a lot of assumption mapping and elicitation exercises. One of the significant challenges was what to do with all of the discomfort and anxiety-inducing assumptions. Teams understood the theory—why it might benefit them to surface assumptions, designate “operating assumptions”, prioritize risky assumptions, and make plans to reduce uncertainty where it counts. But putting that into practice was hard.
This seems to be a different way to approach surfacing the “What would have to be true?” sets of conditions to test the validity of our strategic choices.
I.e. What would have to be true for our onboarding flow to convince users to sign up? or
What would have to be true about targeted user persona to understand if our differentiation is appealing for the long term?
TBM 214: From Assumption to Next Step
This is really good stuff John! Kinda wish I had read it 5min ago before sending an email...haha
This seems to be a different way to approach surfacing the “What would have to be true?” sets of conditions to test the validity of our strategic choices.
I.e. What would have to be true for our onboarding flow to convince users to sign up? or
What would have to be true about targeted user persona to understand if our differentiation is appealing for the long term?