TBM 19/52: The Analytics ROI Paradox

Contrived thought experiment. You have a choice. You can add two engineers and one designer to your team of one-hundred. Yearly payroll will increase from $35MM to $36MM (+$1MM). Or you can invest $1M/year in analytics software. The analytics software will help one-hundred people make better (and faster) decisions. What do you do?

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