TBM 17/53: Measuring to Learn vs. Measuring …

Are you measuring to learn, or measuring to incentivize, justify, and manage? Both needs are valid in context, but teams (and frameworks and processes) often confuse the two. Take a quarterly goal. Once a goal is set, consider what happens to the perspective of the team. A week in, do they challenge the validity of that goal? Do they pivot? Consider a team spending weeks and months converging on the perfect

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