As some of you know, I work at a company called Amplitude. Amplitude (the product) is a digital optimization system. That doesn't mean anything to anyone yet. Translation: We help teams figure out where to place their bets. And then help them figure out the impact of those bets on things that matter (e.g. customer loyalty). It is scalable instrumentation, a specialized database, analytics, experimentation, and recommendations. Rolled into one.
This piece almost sounds like you're venting and yet makes so much sense -- can't believe that instrumentation is still a bottleneck when companies are going all in on building their versions of the Modern Data Stack!
I'm closing this year and beginning the next one with a team that is launching a service and I'm helping them to come up not only with what kind of metrics they want (and can) track, but also with the "why", and the "when".
They built a timeline of what they are going to measure when and why. This is also helpful to understand if and when put effort into building custom analytics tracking and when to use off-the-shelf stuff.
As a coach there's not much I can do to improve their development and delivery approach (in terms of features the service won't change much in 2022...) but I'm focusing on supporting them on the "taking time to revisit" and "taking time to actually think" for anything related to metrics an analytics.
This piece almost sounds like you're venting and yet makes so much sense -- can't believe that instrumentation is still a bottleneck when companies are going all in on building their versions of the Modern Data Stack!
I'm closing this year and beginning the next one with a team that is launching a service and I'm helping them to come up not only with what kind of metrics they want (and can) track, but also with the "why", and the "when".
They built a timeline of what they are going to measure when and why. This is also helpful to understand if and when put effort into building custom analytics tracking and when to use off-the-shelf stuff.
As a coach there's not much I can do to improve their development and delivery approach (in terms of features the service won't change much in 2022...) but I'm focusing on supporting them on the "taking time to revisit" and "taking time to actually think" for anything related to metrics an analytics.