John, many of your posts are about taking a thoughtful and intentional post when designing your company's operating system. I very much appreciated TBM 336: Product OS Design Tips and Principles. But at my company, no one thinks this way. It is all seen as a process, and everyone hates it unless they can benefit directly. Why is this the case? Is what you are talking about only possible in rare cases? How can I get my company, particularly the leaders, to take a more intentional approach? Or is my only hope going to work for a company that does this already?